Explainer Videos: why you need them

Explainer Videos: why you need them

Explainer videos are a great tool to connect to your clients or audience. What are their benefits and the process of creating them?

With the amount of information available to us today, grabbing and retaining people’s audience is a challenge. Businesses are constantly seeking innovative ways to convey their message effectively. One such solution that has gained significant traction is the explainer video.

What are Explainer Videos?

Explainer videos are engaging pieces of content designed to explain a product or service, a strategy, or an idea or how to do something in a clear and compelling manner. They combine illustration, narration, and music.

Benefits of Explainer Videos

The benefits of explainer videos are manifold. They provide a succinct overview of your offering, making it easier for potential customers to grasp its value. Moreover, these videos enhance brand recognition and credibility, as they demonstrate expertise and commitment to customer education. Additionally, explainer videos tend to have higher retention rates compared to textual content, making them an invaluable tool for conversion and lead generation.

Types of Explainer Videos

There are several types of explainer videos, each suited to different purposes and audiences. Whiteboard animations and motion graphics are among the most common formats. The choice of format depends on factors such as the nature of the content, target demographic, and budget constraints.

Process of Making an Explainer Video

We start with a briefing call to better understand the client’s requirements. Then we craft a compelling script that conveys the key message succinctly. The next step is storyboarding, where the sequence of scenes is outlined to ensure a coherent narrative flow. Once the client is happy we record the voice over with one of our talented voice over actors and create the artwork. Then the animation process begins followed by editing and adding sound effects or music to enhance the overall impact.

Cost per Minute

The cost of producing an explainer video can vary widely depending on factors such as duration, complexity, and production quality. On average, a professionally produced explainer video can cost anywhere from £3,000 to £7,000 per minute.


Explainer videos have the power to captivate and educate your audience, fostering a deeper connection with your brand. By harnessing the power of storytelling and visual communication, businesses can cut through the noise and deliver their message with clarity and impact. As exemplified by our collaboration with News UK, the strategic use of explainer videos can yield tangible results, fostering brand loyalty and driving business growth.