See the bigger picture
Rich pictures help to see complex information in one single image. Our clients use rich pictures to see how complex facets of a situation relate to each other. Rich pictures increase the speed of communication and save time. They unite teams as everyone can see their ideas included in the image. Strategic rich pictures can be referred back to see where the company is in its journey, what has been already achieved and what still needs to be done, thus ensuring that everyone understands. Creating a complex image can force people to think deeply about a problem and come up with innovative solutions; a visual action plan, if you like.
This rich picture was created for an architecture agency pitching for a big redesign contract. The competition was fierce and the agency wanted something which would stand out and make their pitch unforgettable. Together we created a rich picture divided into three sections: the first section illustrating the current situation with all its challenges, the second showing the suggested solution and the final one, the results. The rich picture was printed on a huge canvas and taken to the pitch. We were delighted to hear a few weeks later that our client won the contract and it was very satisfying to hear them say that our illustration was the star of the show.
This rich picture is an example of a present and future scenario. Illustrating an ideal future and all the steps necessary to transform the future scenario into reality helps to gain clarity around the next steps as well as the entire journey ahead. Such rich pictures can be really helpful in bringing the whole team on board and making sure that people keep focused on the long-term goals. The illustration also makes it really easy to explain what has already been achieved, where one is at the moment and where the journey is heading.
This rich picture is an example of complex systems interacting with each other to create a new whole. Rich pictures like this prevent the situation of “not seeing the wood for the trees.”
With one of the largest concentrations of energy-intensive industries in the country, Humber can be described as a jewel of the UK energy system. This rich picture shows at one quick glance and at the same time in minute detail what Humber is all about.
