Visualise innovative ideas and evaluate their potential

Innovative ideas

A truly innovative idea is worth a lot. But it´s like finding a diamond among thousands of pebbles. How can you find out quickly which of your ideas are innovative and which are worthless?

Usually innovative ideas flow in loads. How can we found out quickly if the idea worth investing time and money in? At visualscribing.com we believe in “draw first ask questions later”. Sometimes one needs to see one’s idea on paper to evaluate it and make sure it’s truly innovative and that it’s progressing in the right direction.

The process of visualising innovative ideas quickly and evaluating them is called rapid prototyping. Rapid prototyping has been used successfully in design for a long time but is increasingly used to evaluate ideas as well. Scribing helps the process of rapid prototyping, saving time and preventing you from investing time and money in ideas that are born to fail. Rapid prototyping is quick (obviously!) and interactive – it’s a brilliant way to generate a lot of fast feedback and initial thoughts, which saves  a lot of time in the long run. Rapid prototyping encourages experimentation and discussion by way of images instead of words – people are allowed to think in all sorts of ways with the knowledge that in the end there will be common understanding of the main goal. On the whole, if a solution to a problem is found quicker it is likely to be successful – rapid prototyping is one of the best ways to do this.

We were invited by Atlantic Customer Solutions to graphically facilitate an event with a group of 50 talented professionals who came together to discuss ‘Personalisation of Social Care’. The environment was buzzing with innovative ideas. Everyone wanted to contribute and to find ways to transform the future of health and social care in the UK.

Our approach

We set up a big knowledge wall using magic whiteboards. Graphic facilitation starts by choosing the right platform for the visuals to come to life. Whether it’s on paper or on whiteboard, to find the proper place and size for your illustrations is crucial to making it as accessible as possible for your audience.

Having a breathtaking and inspiring view around us at the Digital Catapult Centre, we set about illustrating the ‘big story’ of the event as a mural in real-time – the participants were therefore able to see the development second by second, minute by minute, bringing to life innovative ideas that will transform the way social care is approached. As proof we can work in any adverse conditions, our visual scribe David drew on the massive glass windows of the building and often experienced vertigo!

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The drawings had a big impact and sparked conversation, discussion, questioning and photographs, and importantly captivated people’s attention.

Many of the participants walked away from the conference with a visual reminder on their mobile or tablet that would help with the development of digital solutions for our social care system.

Personalisation of Social Care event – visual scribing

photo by @paul_clarke / @MissMemarzia / @DigiCatapult

Innovative ideas mural

The ‘knowledge wall’ at the event had a longer life than just the event therefore: the discussion’s content was now on mobiles and tablets where it was tweeted, facebooked and pinned. These ideas become accessible to people who were not able to attend the event and were still talked about long after the event had finished. Or as one of the speakers tweeted “It was so wonderfully portrayed”.

Personalisation of Social Care – visual scribing

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