Tag: Graphic facilitation

How is the economy going? Illustrations will tell you

In recent months, together with the Bank of England, we have travelled the roads and railways to capture, through our drawings, the issues that affect the day to day lives of the British public.

The Bank of England wants to know and hear how the economy is impacting people’s lives.

Always equipped with an Ipad Pro, we provide graphic facilitation of meetings between representatives of the Bank and the community. As these events wish to provide a platform to the greatest possible portion of society and most of the time this means visiting many different locations on the same day.

Flexibility and journalistic spirit are important requirements. You need to be versatile and adapt to drawing either whilst standing or sitting on the floor or between tables and always prepared to adopt a new position at any given time. The desire to obtain relevant, factual information and accurately capture the data is the basis of a good visual recording.

At the end of the day, we have produced a series of illustrations that will be shared on the Bank’s website and social media. Maintaining open and accessible communication with the general public.

For us it is one of the richest visual recording exercises, interacting with so many different people and experiencing the multitude of visions and accents from around the UK.

You would probably agree with me when I say: “Steve Jobs is one of the greatest innovation masters of modern times.” After all, his successes speak for themselves.

So, if you’re looking for the next big thing, it’s worth taking the time to study his principles in order to succeed.

Today’s post will explain Steve Jobs’ approach to innovation and inspire you to: think different.

How did Steve Jobs use innovation to save Apple?

When Steve Jobs came back to Apple in 1997 the company was close to bankruptcy. Other less knowledgeable individuals might have resolved to cutting costs and firing people left, right and centre to keep the company afloat, but Steve Jobs took a different approach. He chose to innovate instead.

“The cure for Apple AAPL -0.32% is not cost-cutting; the cure for Apple is to innovate its way out of its current predicament.” said Jobs.

We all know the results. Apple is now considered as one of the most successful and innovative companies of all times. Now even more than ever, innovation is crucial for businesses looking to survive and thrive.

The golden rules of innovation

The golden rules of innovation as applied by Steve Jobs can work equally for small and big companies, even for one-person enterprises.

The best part:

Those rules can help us as individuals to achieve our goals and live more satisfying and fulfilled lives.

Visual Scribing collected some of Steve Jobs innovative insights and created an infographic that hopefully will help you to “stay hungry and stay foolish” for innovative ideas.

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open-forum-2016-graphic-facilitation-2Above you can see the gallery created by our scribes for this year’s Bank of England Future Forum. This is a major event that connects the Bank of England to the wider public. These illustrations are really important not only because they make the financial services easier to understand, but they also stay in the minds of the viewers longer than lengthy banking text. Where people might not bother to read a document, they will always look at a picture.

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Visual Scribing was invited to provide graphic facilitation for the first Bank of England Open Forum.

Canon, world leader in imaging solutions, opened the doors of its Customer Experience Center in Germany, for its Future Book Forum 2015. Visual Scribing was there capturing the key points of conversations and presentations; and translating them into a massive knowledge wall full of engaging visuals.

Mural illustrations create an unique creative vibe in events and ultimately inspire people.

Visualscribing.com was invited by Steelcase to create a massive mural in their “The power of place” event. An event bringing together clients and employees to celebrate the power of beautiful and functional design. The mural was composed by 60 A4 foam boards. We created a gallery of images describing Steelcase´s brand values, services and products.

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Live illustration is probably one of the oldest ways of human communication. Perhaps that´s why it´s so fascinating. It reminds people of how doodles can trigger our creative energy.

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Visuals combined in order to generate a narrative. Each individual picture was a piece of art to be given to the participants.Steelcase_livescribingEverything that was drawn live in the event was photographed and delivered back to the client in a digital document that can be shared among the participants, or used in communication materials.

Innovative ideas

A truly innovative idea is worth a lot. But it´s like finding a diamond among thousands of pebbles. How can you find out quickly which of your ideas are innovative and which are worthless?

Usually innovative ideas flow in loads. How can we found out quickly if the idea worth investing time and money in? At visualscribing.com we believe in “draw first ask questions later”. Sometimes one needs to see one’s idea on paper to evaluate it and make sure it’s truly innovative and that it’s progressing in the right direction.

The process of visualising innovative ideas quickly and evaluating them is called rapid prototyping. Rapid prototyping has been used successfully in design for a long time but is increasingly used to evaluate ideas as well. Scribing helps the process of rapid prototyping, saving time and preventing you from investing time and money in ideas that are born to fail. Rapid prototyping is quick (obviously!) and interactive – it’s a brilliant way to generate a lot of fast feedback and initial thoughts, which saves  a lot of time in the long run. Rapid prototyping encourages experimentation and discussion by way of images instead of words – people are allowed to think in all sorts of ways with the knowledge that in the end there will be common understanding of the main goal. On the whole, if a solution to a problem is found quicker it is likely to be successful – rapid prototyping is one of the best ways to do this.

We were invited by Atlantic Customer Solutions to graphically facilitate an event with a group of 50 talented professionals who came together to discuss ‘Personalisation of Social Care’. The environment was buzzing with innovative ideas. Everyone wanted to contribute and to find ways to transform the future of health and social care in the UK.

Our approach

We set up a big knowledge wall using magic whiteboards. Graphic facilitation starts by choosing the right platform for the visuals to come to life. Whether it’s on paper or on whiteboard, to find the proper place and size for your illustrations is crucial to making it as accessible as possible for your audience.

Having a breathtaking and inspiring view around us at the Digital Catapult Centre, we set about illustrating the ‘big story’ of the event as a mural in real-time – the participants were therefore able to see the development second by second, minute by minute, bringing to life innovative ideas that will transform the way social care is approached. As proof we can work in any adverse conditions, our visual scribe David drew on the massive glass windows of the building and often experienced vertigo!

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The drawings had a big impact and sparked conversation, discussion, questioning and photographs, and importantly captivated people’s attention.

Many of the participants walked away from the conference with a visual reminder on their mobile or tablet that would help with the development of digital solutions for our social care system.

Personalisation of Social Care event – visual scribing

photo by @paul_clarke / @MissMemarzia / @DigiCatapult

Innovative ideas mural

The ‘knowledge wall’ at the event had a longer life than just the event therefore: the discussion’s content was now on mobiles and tablets where it was tweeted, facebooked and pinned. These ideas become accessible to people who were not able to attend the event and were still talked about long after the event had finished. Or as one of the speakers tweeted “It was so wonderfully portrayed”.

Personalisation of Social Care – visual scribing

Using comics in business is a great way for companies to communicate with their employees.

Companies generate a big amount of data and the question is what we do with it and how can this information be helpful in gaining useful insights into the business? Many companies are working with new database systems and data analytics. A major UK bank wanted us to explain to their employees how their new database system works.

Our approach

It could not be done with only one image or a poster: the explanation required the use of sequential images showing the various stages of how the database works. In this case, we decided to create a comic page. Why? Because using comics in business is accessible, easy-to-understand and very memorable. We believe that great design helps to engage audiences and capture people’s attention. Having a background in branding we know how to use colors and visual elements to keep the message ‘on brand’. In this case we had to break with the playful nature of the comic, limiting the colour palette, to communicate the seriousness of the topic.

Our process

1 ) Clients usually talk us through the brief and explain the project in detail. This time, the client created a sketch which was very helpful.

2) Based on the sketch, we created the first layout with most of the artwork only in pencil and one finished frame showing the style.

using comics in business

Once the layout was approved, we moved on to create the final version. The result was an elegant ‘on brand’ comic page that explained in a simple and fun way the company’s new database system. The client was very impressed by how engaging and fun the page was. The awareness and usage of the database increased with everyone wanting to know more about it!

using comics to explain complicated processes to employees