Transforming UK election discussions into pictures

In September the BBC invited us to capture the ideas and opinions of the British public on the country’s elections.

As BBC Breakfast starts early, we travelled from London to their headquarters in Manchester the day before and carried out extensive research into the elections and relevant issues for the community. We wanted to capture people’s true emotions.

Members of various societal groups were also invited to the programme, including a diversity of gender, race, age and opinion. Fertile ground for our graphic recording work.

The freezing climate and constant wind were no obstacle for our scribe, David Jesus Vignolli.

‘When your attention is focused on drawing the conversations and what people are talking about, you do not feel the cold or the wind. The only moment I realised they were there, was when I had to hold the sheet of paper so it did not fly away,’ said David.

The result of the work was a collage of ideas generated by the public and a record of the programme, which was held on such an important day for the country’s future.

The Independence Conference marked 20 years since the Bank of England was granted independence to set interest rates. The Bank of England wanted to take a step back and reflect on central bank independence, its practical application and future challenges.

We created a series of animations summarising the 2 days:

 

Read full article here:
https://www.bankofengland.co.uk/events/2017/september/20-years-on

You would probably agree with me when I say: “Steve Jobs is one of the greatest innovation masters of modern times.” After all, his successes speak for themselves.

So, if you’re looking for the next big thing, it’s worth taking the time to study his principles in order to succeed.

Today’s post will explain Steve Jobs’ approach to innovation and inspire you to: think different.

How did Steve Jobs use innovation to save Apple?

When Steve Jobs came back to Apple in 1997 the company was close to bankruptcy. Other less knowledgeable individuals might have resolved to cutting costs and firing people left, right and centre to keep the company afloat, but Steve Jobs took a different approach. He chose to innovate instead.

“The cure for Apple AAPL -0.32% is not cost-cutting; the cure for Apple is to innovate its way out of its current predicament.” said Jobs.

We all know the results. Apple is now considered as one of the most successful and innovative companies of all times. Now even more than ever, innovation is crucial for businesses looking to survive and thrive.

The golden rules of innovation

The golden rules of innovation as applied by Steve Jobs can work equally for small and big companies, even for one-person enterprises.

The best part:

Those rules can help us as individuals to achieve our goals and live more satisfying and fulfilled lives.

Visual Scribing collected some of Steve Jobs innovative insights and created an infographic that hopefully will help you to “stay hungry and stay foolish” for innovative ideas.

 more

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Canon Future Book Forum case study

Scribing is a super effective way to enrich information by transforming your ideas into pictures. This helps you to communicate more effectively – because, you see, people remember pictures far more than they remember words. What’s more is that pictures can be shared again and again without getting lost in the piles and piles of ‘word overload’ so often present in emails, reports and other internal communications within offices.

Sharing scribed images will dramatically help maximise the impact and reach of your message – after all a picture is worth a thousand words.

Not only this but a scribed image can be used across all media platforms over and over again in many different formats: use these pictures in brochures, websites, social media, frame them and give them to participants as awards! The more you share scribed illustrations the more the information will be absorbed.

A great example of this was our recent work with Canon. We scribed for their Future Book Forum brochure – and had great fun doing so! Our pictures didn’t just feature pretty faces – they helped Canon deliver powerful messages in a format that’s really easy to understand. More importantly our images sparked people’s curiosity and made the whole forum much more fun. And as we all know: if things are fun, things are memorable.

Visual scribing was the perfect communicative tool for a forum that is reinventing the book itself.

So say it with pictures!

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Remote Scribing – Visuals from cyberspace

You heard it here first! Remote scribing is now becoming more and more of a norm – especially with our clients abroad.

Eurofinance – The Economist Group case study

At the Eurofinance event – Treasure At a Tipping Point – in Vienna, we captured all the discussion remotely from London. Amazing! We followed the hashtag #eurofinance and transformed the key reactions from speakers and participants into illustrations which were then tweeted minutes later. Wowsers – it was high-octane stuff! Our illustrations helped communicate the Eurofinance message perfectly into a really fun shareable format. We therefore helped maximise the exposure of the Eurofinance brand. And most importantly our drawings piqued people’s interest and drew them in to the discussion. 

remote scribing case study

Our visual coverage of the event was then ‘shareable’ by other participants outside of the forum.

In essence our illustrations connected the speakers’ ideas to the whole World.

By the end of the day, “visual summaries” were tweeted so that everyone could have an overview of the entire event. Genius.

These illustrations are created in high resolution which means they can be used over and over again in brochures and/or on any other communication material. Importantly they can also be used to advertise next year´s event. So it’s a win-win situation.

remote scribing case study

Still not sure what we’re on about?

Remote scribing is a technique where the scribe is not physically present at the event but scribes remotely by following a live broadcast, social media hashtags or even text messages. It’s fast and it’s furious …but we love it! Contact us to find out more.

remote scribing case study

open-forum-2016-graphic-facilitation-2Above you can see the gallery created by our scribes for this year’s Bank of England Future Forum. This is a major event that connects the Bank of England to the wider public. These illustrations are really important not only because they make the financial services easier to understand, but they also stay in the minds of the viewers longer than lengthy banking text. Where people might not bother to read a document, they will always look at a picture.

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what is innovation illustration

Innovation has become a key tool to ensure the success of every company. From blue-chip companies to start ups everyone is innovating. But what is innovation? According to Jamie Notter, “it´s the change that unlocks new value”.

At Visual Scribing we work with innovative companies and we´re experts in helping our clients to identify problems and find the right creative solutions.

Visual Scribing was invited to provide graphic facilitation for the first Bank of England Open Forum.

Canon, world leader in imaging solutions, opened the doors of its Customer Experience Center in Germany, for its Future Book Forum 2015. Visual Scribing was there capturing the key points of conversations and presentations; and translating them into a massive knowledge wall full of engaging visuals.